
We are committed to providing a level of service to our customers that makes us a leader in the airline industry. We understand that to do this we need to have a product we are proud of and employees who like coming to work every day.
Our goal is to make every flight a positive experience for our customers. Our United Customer Commitment explains our specific service commitments so that we can continue a high level of performance and improve wherever possible. The commitment explains our policies in a clear, consistent and understandable fashion. We have detailed training programs and system enhancements to support our employees in meeting these commitments, and we measure how well we meet them.
Connecting people. Uniting the world.
We’re all on this journey together, and you deserve to feel that we’re with you every step of the way. Our Connections Matter series is a testament to what we can achieve when we put caring at the center of everything we do. Every customer. Every flight. Every day.
The world’s most rewarding loyalty program.

– Doug Parker, Chairman and CEO
We Fly Together
Diversity And Inclusion
Our fundamental purpose as a company is to connect people and unite the world. That is why we strive to ensure the United family is as diverse as the communities we serve around the globe, representing every background and belief, origin and orientation, color and creed. Our commitment to diversity and inclusion is more than just a core value; it creates excellence, sparking creativity and innovation, and fostering a welcoming environment where talented people thrive.
Oscar Munoz,
Chief Executive Officer